Simple Fundraising Tips for a Grand-Slam Fundraiser!

Below are some excellent tips from our partners at Just Fundraising.


Often, a team fundraising manager can put in endless hours of effort organizing, following up, and reporting on their fundraiser, only to have the fundraiser yield dismal financial results. Here are 3 important pointers that will significantly increase your chance of fundraising success.

1- Know WHY you are fundraising and communicate it throughout your fundraiser.

When parents and players know WHY they are running a fundraiser, the results are always better. It gives the fundraiser more purpose, and with purpose comes people’s desire to step-up to the plate and help. Another key reason to communicate your WHY to your participants, is so they can pass on the message to their potential supporters, who will often be more generous when they know WHY they are supporting your team instead of just WHAT they are buying. Wouldn’t you buy more than 1 chocolate bar if you knew the team would be representing your city in their very first out-of-state tournament? Would you be more open to buying a $15 tub of cookie dough, if you knew the city had recently cut the local budget for youth sports, and that the teams’ 4 year-old uniforms needed replacing? When you communicate WHY you are fundraising, you appeal to your supporters’ emotions, and they will naturally want to help you.

2- Establish your precise fundraising goals.

When our sales team asks coaches and group leaders how much they need to raise, 90% of the time, the answer is ‘as much as possible!’ By having a vague or unrealistic target, you’ve already taking the energy out of your fundraiser. Most participants need to know what effort and results are expected of them in order to reach a pre-determined meaningful goal. If not, they simply won’t be as motivated and many will take the easy route, and sell a bare minimum. If your overall goal is to raise $750, the exact amount needed to cover your 2 tournaments this season, and if you have 15 players on your team, then each child needs to bring in a minimum of $50 profit. If you’re selling products (i.e. gourmet popcorn), and making $5 profit per unit sold, then you should set a clear goal for each player to sell a minimum of 10 units each. If you want to encourage more sales, add more prizes over the 10 unit mark, and let your team know before-hand where any extra funds raised will be allocated.

3- Communicate! Communicate! Communicate!

A great location is to business, what great communication is to fundraising.

Prepare them… Before the fundraiser kick-off, it would be a good idea to let parents know of your team’s budgetary shortfalls, and the need to fundraise, so that they’re not surprised when they are asked to fundraise.

Kick-Off … Even if this is just a team fundraiser, it’s important to have an official fundraiser kick-off, with all of the parents and children. It’s the perfect opportunity to create team spirit and to talk about how much greater your season will be thanks to everyone’s expected fundraising efforts. It’s also a great idea to have a few kids do a role-play of the perfect sales pitch in front of all, so they can all see how it’s done!

Parent Letter … Make sure you write up a parent letter specifying the important dates, reminding them why this fundraiser is so important, and noting their expected sales obligations,.

Follow-up … once or twice per week, take the opportunity to highlight the players who are doing a great job selling, to share their selling strategies and to encourage all to keep up their fundraising efforts so they reach their individual and team fundraising targets.

JustFundraising’s How to Start a Fundraiser guide has more in-depth tips and ideas to help teams, schools, and other groups run a successful fundraiser.

Michael Jones is a writer at He has 16 years of experience helping sports teams, schools, church organizations, community groups and charities reach their fundraising objectives

Partner with American Baseball Foundation

We want to share this press release from one of our partners, The American Baseball Foundation. We’d love it if word spread about their tremendously valuable program.

The American Baseball Foundation Inc. welcomes inquiries regarding summer 2017 partnerships for its BASIC program that “tricks” the students into reading and math gains through sport. In its twentieth year BASIC offers an array of grade specific biographies that bring to life the character traits of successful professional athletes. Math is made practical through manipulation of players’ statistics and through games related to math applied to sports. Students enjoy fast-paced movement every 50 minutes from the sports fields to the sport-related classroom during the 6.5-hour day. The BASIC curriculum covers four to five weeks of academic instruction.
BASIC’s Partnership:
Curriculum provides approximately 300 academic and sports lessons.
Structure has a rotation every 50 minutes from sports to academics. A 40- minute common time after lunch provides team building with non-cognitive skills addressed
Provide STAFF training that is mandatory for all staff involved with BASIC.
Assist in program quality control
Requires pre and post STAR testing in math and reading
Employ professional teaching staff to teach BASIC curriculum (reading, math, sports and intervention).
Offer classrooms with computer capabilities for STAR testing and educational aids.
Provide and maintain outdoor open space with gymnasium use available
Participate in program quality assurance as related to instruction and program evaluation
Sign partnership agreement related to use of BASIC curriculum.
Use BASIC curriculum and methodology
For more information regarding BASIC partnerships, contact David Osinski 205-558-4235;

Why the fungo is the coach’s friend

This article was contributed by our friends at Viper Bats

Ever gotten tired after hitting a round of infield/outfield practice? Or perhaps frustrated with not hitting balls where you want them to go? Well let me introduce you to every coach’s best friend, the fungo.

Before the creation of the fungo, or “coach’s bat”, all coaches used a standard bat designed for hitting pitched balls. This meant swinging heavier, thicker bats with balance properties intended for leveraging the mass of the bat against the ball. Great for games, but when you’re taking hundreds of hacks a day, these characteristics lead to a higher rate of fatigue, which translates to inaccuracy and sloppiness that coaches loathe. Thus, the fungo was invented.

The benefit to using fungos is that they’re designed for precision with minimal effort. This is accomplished by creating a bat that is lighter and with a profile that generates more flex and whip, making it the ideal bat for coaches.

For even greater control, fungos come in various lengths. For a coach who predominately hits ground balls, the 34” would be the suggested length; its shorter profile gives you superior barrel control for perfect placement without the worry of fatigue. If you’re looking to hit fly balls, the longer 35” and 36” models allow for more extension, creating extra whip and making it practically effortless to drive the ball with the desired loft.

After length is determined, the handle type is the next factor to consider and is where we here at Viper Bats separate ourselves from the rest of the pack. For the traditionalist, we offer the R1 fungo.

This model features a standard knob that transitions into a thin handle and is most likely to represent your metal bat equivalent.

If you find yourself looking for more comfort, or just something a little more exotic the R2 fungo is for you.

This Viper Bats exclusive is a favorite with professional coaches down to youth as it features a flared knob that allows for it to rest comfortably in your hands for a smooth, easy swing.

Whether you’re looking to improve your game as a coach or simply looking to find something that suits you a little better, the Viper Bats fungos are crafted specifically to give you the confidence and comfort to command practice.


High school soccer as it should be

A couple of days ago we brought you the story of a high school basketball game gone wrong. Today we celebrate Friday with the flip-side. The Los Angeles Times’ Eric Sondheimer writes of Fremont High School (CA) soccer coach Roberto Gonzalez and the positive influence he brings to his players on and off the field.

Today’s going to be a great day!

That’s basically the message for today. Get fired-up. Stand up for what you believe in. Work hard. Count your many blessings. Make someone else happy. Do your work with gratitude and without complaint.

What kind of example are we setting?

It’s a high school basketball game. Come on, people show some restraint and decorum. This is ridiculous from the parents, athletic director, parents, students, referees…everyone involved. There is no place for this in high school sports.

Great take on leadership from TruSport

Another great piece from our partners at Check out this simple and concise information on what it means to be a leader.