By Brian Gotta, President of CoachDeck
In any relationship – marriage, employee/employer, coach to player – we know the personal dynamic suffers if either party is made to feel unappreciated or neglected. So why do so many leagues virtually ignore their volunteer coaches, and then complain each season that it is difficult to get anyone to be a coach? Here are some tips to make your coaches feel appreciated.
All too often we, as league administrators, have so much to do that once we get people in place to coach our league’s teams we think, “That’s done. I can move on to the next job.” But meanwhile, unless we hear complaints, we don’t give another thought to these coaches who are out there working for free every week. What if we created a “Coach Appreciation Committee” that focused all season on making sure coaches had the support and encouragement they needed?
Communicate with them
What are some things we could do to show we care:? How about an easy one for starters: Periodically during the season send an email to your coaches. Ask them, “What can I do for you?” or “Is there any help you need?” Maybe they’ll tell you about an equipment issue they’ve just been putting up with. Perhaps there is a parent who shows up late each practice, forcing the coach to wait around. There could be many small things your coaches won’t bother mentioning, but that annoy them. Imagine if you could fix some of those issues to make their jobs easier. And, even if they don’t request any help, which will usually be the case, everyone likes to be asked.
Pick up the phone throughout the year and call them just to see how they’re doing. You’ll be surprised how much mileage you get with this simple touch. Plus, as a board member, you’ll gain invaluable feedback about the inner-workings of your league.
Communicate with parents
Send an email to all parents with a message such as: “Please be sure to help your coach at practice. If you can’t help at practice then please offer to help in some other way. Get involved with field prep or breakdown. Offer to bring snacks to games. Organize a post-season team party and coaches gift.” Encourage them to simply thank the coach after each game and practice. Get parents to realize that there is something they can contribute even if they aren’t directly involved with the team.
Thank them in person
League officials can swing by a game or practice every now and then and tell the coaches they did a great job and thank them. Point out something positive that was observed. Tell the parents in the stands that the coaches are doing a great job. This goes a long way when it comes from a third-party and a board member.
End of the year volunteer reception
Lots of leagues do this but if you don’t, you may want to consider it. This doesn’t have to be an elaborate soiree, just burgers and sodas at the park would do. But letting the coach and a guest have a nice meal, “on the league” will sure go a long way towards rewarding the season’s hard work and even soothing any frustration that may have accumulated.
Do you have other ideas? What are some things you do in your league to make your coaches feel special, (besides give them a CoachDeck, of course!). Send us your suggestions to email@example.com. We’d love to hear from you. Have a great 2017 season!
Brian Gotta is a former professional youth baseball coach and current volunteer Little League coach and board member. He is the President of CoachDeck and also author of four youth sports novels which can be found at www.booksbygotta.com. He can be reached at brian@