From our partner, American Baseball Foundation

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.
Calvin Coolidge
30th president of US (1872 – 1933
Sport teaches persistence and perseverance. One must repeat over and over again the fundamentals of a movement or technique to master it. Once mastered the technique is employed against an opponent who many times wins the individual battle for the ball, the finish line or the baton. Immediately upon defeat the athlete must adjust the technique and persist to master the nuanced movement.
The ABF BASIC program preaches and teaches perseverance to its young charges not only on the playing field but also in the classroom. Paraphrasing a recent NCAA radio public service announcement for collegiate athletes, the spot says, You can’t identify me by my race, skin tone, height, weight or gender. So only judge me by my drive and competitiveness. “Drive” means perseverance. Persist in the technique, refine the technique and persist once again. Adjust and persist as many times as necessary in order to win each battle over an opponent.   Then employ that character trait in one’s studies so that the athlete is prepared to contribute to her/his community as one of the 99% of university athletes who don’t play professional sports.

Over the last twenty years the ABF has persevered in improving its BASIC program to make it more effective in attaining reading and math among under-served children.   For almost that entire time Publix Super Markets Charities has persevered as a partner by donating funds for BASIC program implementation. Publix Super Markets Charities has invested in the Central Alabama community through BASIC knowing that strong communities are made up of individuals who never give up.
BASIC Sponsors & Partners 2017
Vulcan Materials Company * Academy Sports & Outdoors * The Belk Foundation* Community Foundation of Greater Birmingham * The Daniel Foundation * Better Basics Inc * Birmingham Barons LLC * Dick’s Sporting Goods * Caring Foundation of BCBS of AL * Publix Super Markets Charities * Jugs Inc. * Children’s Fresh Air Farms * SAIL Consortium * Jerome Mileur * Charles T. Campbell Charitable Foundation * Hamburger Heaven * Davenport’s Pizza * Donato’s Pizza *Hispanic Ministry St. Francis Xavier Catholic Church* SJN McDonalds* Tecala Companies * Independent Presbyterian Church Foundation * * CAWACO RC&D Council * Honda Motor Manufacturing of Alabama * Vickie Ross * Michael Brown *Minor League Baseball * Tom Scarritt * Garrett Sutton* Steve Folven * Robert Smith* Doug Smith * Mt. Brook Sporting Goods * Wells Fargo Bank* Alabama Power Foundation * Susan & Wyatt Haskell * Baden Sports * United Way of Central Alabama * Redmond Hogan * Neil McFadden * McConnel, White & Terry * Luke Dunn * HealthSouth Corporation * Birmingham School System * Hudson K 8 School * Hillcrest Foundation, Inc. * UAB Benevolent Fund* North Alabama Conference, The United Methodist Church * Regions Bank* Suzanne & Mike Graham * Morgan & Susan Eiland * Rich Stephens * Gary Kepplinger
There is still time to partner with the ABF for implementation of a BASIC program in your city. The ABF offers free teacher training in the first two weeks of May 2017 for partners who desire to have their students make gains in reading and math as they learn persistence.  Contact:

Exercise and save $2500 each year

That’s what a study published by The New York Times reveals, brought to us by our partners at Help them pass the PHIT Act in congress and your workouts will save you even more.

It’s here! It’s finally here!

The best four days of sports kick off today, first tip time around 12:15 EST, with play continuing late into the early morning tomorrow! There will be buzzer-beaters, upsets, drama, tears, hugs, joy, sorrow and some great athletic feats in between. Tuesday we gave you the channel directory for all the networks carrying the games. Here is the full schedule for the weekend. Don’t forget to fill out your brackets before the deadline this morning!

Seven Crazy Cinderella Stories

When you fill out your brackets we know you need that one Cinderella to take you to the promised land. Here, courtesy of, is a synopsis of 7 incredible runs through the tournament by teams not supposed to be there. How many do you remember?

NCAA Tournament March Madness Television Viewing Guide

We’re stoked about the NCAA Tournament! However, in recent years, nothing has been worse than trying to turn on the television to catch the last minute of a tie game only to have no idea what channel it was on because it was being shown on a station you only watch a couple weeks of the year. Fortunately, USA Today has provided a handy guide we can all reference so that the horror we just described doesn’t happen to you. Happy tourney watching!

March Madness, Baby!

It’s here, and we’re all excited! We love the NCAA Tournament and CoachDeck and cant wait to fill out our brackets. The parity in this year’s field means lots of upsets and Cinderella runs… What else is new! Good luck with your bracket!

College Hoops Heaven (2)

We told you yesterday that we were fired-up about a day of college basketball that began at Noon Eastern time and would go well past midnight. Well, college basketball junkies, it’s even better today! Not only do games begin earlier and go later, the slate on tap is better as semi-final and quarter-final games begin paring out pretenders from contenders and bringing opportunities to Cinderellas. Enjoy the feast!