Simple Fundraising Tips for a Grand-Slam Fundraiser!

Below are some excellent tips from our partners at Just Fundraising.


Often, a team fundraising manager can put in endless hours of effort organizing, following up, and reporting on their fundraiser, only to have the fundraiser yield dismal financial results. Here are 3 important pointers that will significantly increase your chance of fundraising success.

1- Know WHY you are fundraising and communicate it throughout your fundraiser.

When parents and players know WHY they are running a fundraiser, the results are always better. It gives the fundraiser more purpose, and with purpose comes people’s desire to step-up to the plate and help. Another key reason to communicate your WHY to your participants, is so they can pass on the message to their potential supporters, who will often be more generous when they know WHY they are supporting your team instead of just WHAT they are buying. Wouldn’t you buy more than 1 chocolate bar if you knew the team would be representing your city in their very first out-of-state tournament? Would you be more open to buying a $15 tub of cookie dough, if you knew the city had recently cut the local budget for youth sports, and that the teams’ 4 year-old uniforms needed replacing? When you communicate WHY you are fundraising, you appeal to your supporters’ emotions, and they will naturally want to help you.

2- Establish your precise fundraising goals.

When our sales team asks coaches and group leaders how much they need to raise, 90% of the time, the answer is ‘as much as possible!’ By having a vague or unrealistic target, you’ve already taking the energy out of your fundraiser. Most participants need to know what effort and results are expected of them in order to reach a pre-determined meaningful goal. If not, they simply won’t be as motivated and many will take the easy route, and sell a bare minimum. If your overall goal is to raise $750, the exact amount needed to cover your 2 tournaments this season, and if you have 15 players on your team, then each child needs to bring in a minimum of $50 profit. If you’re selling products (i.e. gourmet popcorn), and making $5 profit per unit sold, then you should set a clear goal for each player to sell a minimum of 10 units each. If you want to encourage more sales, add more prizes over the 10 unit mark, and let your team know before-hand where any extra funds raised will be allocated.

3- Communicate! Communicate! Communicate!

A great location is to business, what great communication is to fundraising.

Prepare them… Before the fundraiser kick-off, it would be a good idea to let parents know of your team’s budgetary shortfalls, and the need to fundraise, so that they’re not surprised when they are asked to fundraise.

Kick-Off … Even if this is just a team fundraiser, it’s important to have an official fundraiser kick-off, with all of the parents and children. It’s the perfect opportunity to create team spirit and to talk about how much greater your season will be thanks to everyone’s expected fundraising efforts. It’s also a great idea to have a few kids do a role-play of the perfect sales pitch in front of all, so they can all see how it’s done!

Parent Letter … Make sure you write up a parent letter specifying the important dates, reminding them why this fundraiser is so important, and noting their expected sales obligations,.

Follow-up … once or twice per week, take the opportunity to highlight the players who are doing a great job selling, to share their selling strategies and to encourage all to keep up their fundraising efforts so they reach their individual and team fundraising targets.

JustFundraising’s How to Start a Fundraiser guide has more in-depth tips and ideas to help teams, schools, and other groups run a successful fundraiser.

Michael Jones is a writer at He has 16 years of experience helping sports teams, schools, church organizations, community groups and charities reach their fundraising objectives

Fundraising – Big Responsibility Breeds Big Morale

From our partners at Just

In the world of youth sports (and major leagues), support is what drives a team to push their hardest. Whether it’s the fans’ inspiring chants and cheers, the cheerleaders daring routines and high level energy, or that one parent that tips off the coach at halftime resulting in a game-changing play; the energy of each and every contributor is what raises the team’s performance beyond the limits of daily training. And since many youth-based teams are now required to ‘pay-to-play’, making youth activities a heavy financial burden for parents and the children that want to participate, there’s another brand of support that you can use to raise the spirit and morale of your team. That support is called fundraising.

Now, how could fundraising become an integral component to your team’s morale? How could it possibly become something that churns the excitement and develops leadership within our youth? Simply put, if done by the members of the team alongside the parents, it could establish a deeper meaning for what the team is all about.

Let’s face it. Without funding of any kind, the youth sports of today will die out. It’s a fate that the parents will understand more than their children simply because they’re footing the bill. However, our youth can be taught that it takes money to keep the team standing, and you can imagine how much more they will appreciate their team if the burden of raising money was up to them.

Think of it almost like the old hit TV show, The Apprentice. In the show, you have team projects set to raise money where the ultimate goal is for the team to make an event or product so outstanding, that it will gain the utmost attention from Mr. Trump himself. The intensity involved is always at a high with the best teams. The excitement builds, new personal skills are developed, new bonds are formed and the results skyrocket as they approach their deadline. Just imagine a similar scenario but with your team fundraiser.

If they can work together to make sure the team is standing strong financially, on game day, they will appreciate and be ecstatic at what they have truly become. However, that doesn’t mean they have to foot the whole billing. The parents can support the players throughout the fundraiser and even pick up where the players left off.

Fundraising is a terrific way to raise our youth’s awareness of what they can accomplish and will definitely help spark your team’s morale. As Jolian Grant, President of Just Fundraising, has stated:

We also believe fundraising isn’t just about raising funds – it’s about building our children’s sense of worth, self-confidence and leadership skills. Fundraising is about helping our children realize that they can achieve anything.

So, if you believe your team is low on spirit and needs a pick-me-up, why not encourage them to build on their foundation with a well-organized fundraiser? There’s so much growth and excitement that comes from working together as a team to build a team. Raise money together and morale will follow.

Michael Jones is a writer and fundraising consultant at with 15 years of experience helping schools, non-profit groups, youth sports teams and other causes implement successful fundraising campaigns.